>

Bringing purpose back to the watch

Creating timepieces that carry meaning; representing achievements, teams, organizations and personal stories.

Through quality, customization and a strong connection to those who serve. Our goal is to turn a watch into something worth passing on.

With every step we take as a brand, we aim to contribute to the people behind the mission, both through our watches and through our support.

More about our Heritage

DURON WATCHES

EXPLORE OUR WATCH COLLECTIONS

The Falcon Family3

42 mm Automatic Watch

The '1941' Family1

36 mm Heritage Field Watch

The Sentinel Family2

42.5 mm Tactical Watch

CUSTOMIZED WATCHES

Share Your Vision

Tell us about your idea, unit, organization, team, or personal story. Whether you already have a complete design in mind or just a rough concept, our team will help turn your vision into reality.

Start here

Design Consultation

We discuss all customization options, including:

  • Custom dial design
  • Case back engraving
  • Individual numbering
  • Custom logos, insignias, or artwork
  • Special packaging and presentation options

Concept & Quotation

Based on your requirements, we create a design proposal and provide a detailed quotation. Once approved, we move forward with production planning.

Production

Once the design is approved, our craftsmen begin manufacturing your custom watches. Every watch is assembled and inspected to ensure it meets DURON quality standards.

Wear Your Story

More than just a timepiece, your DURON watch represents a shared mission, achievement, unit, organization, or personal milestone—crafted to be worn with pride for years to come.

From first concept to final delivery, our team works closely with you to create a truly unique watch that tells your story.

The 'Falcon' Original

Adventures

Day to day life

Chrono Chronicles - Beyond The Dial

Hulp voor Helden Foundation

Hulp voor Helden Foundation

We are proud to announce our partnership with Hulp voor Helden Foundation. As a brand born from the military community, we feel a strong connection to service members, veterans, and their families. That is why we are honored to welcome...

Read moreabout Hulp voor Helden Foundation

New release: The Falcon Royal Blue

New release: The Falcon Royal Blue

The Falcon Royal Blue Built for the Brave, Refined for Every Moment Introducing the Falcon Royal Blue, the latest evolution in the DURON lineup. A timepiece that captures strength, precision, and unmistakable style. A New Chapter in the Falcon Legacy...

Read moreabout New release: The Falcon Royal Blue

Duron to the top of Kilimanjaro.

Duron to the top of Kilimanjaro.

Over the past few weeks, the team from Project Uhuru made their ascent to the summit of Mount Kilimanjaro in support of KNGF, raising awareness for people living with PTSD. They did an incredible job, reaching the peak, 5,895 meters...

Read moreabout Duron to the top of Kilimanjaro.

Supporting charities who fight against PTSD

For every watch sold, we donate to the Foundation Help For Heroes. We are proud ambassadors of the foundation. With these donations we hope to bring a positive change to the people struggling with PTSD.

'You are not alone'.

Read their story